ROOTEL is promoted by ROOHI Hotels / ROOHI Hospitality Group Private Limited and its subsidiary company ROOHI Hotels Marketing & Consulting Private Limited. The group brings fresh, innovative & most sustainable ideas, concept & business model to support hospitality industry working tirelessly specially with independent standalone hotel brands. Out key focus & philosophy is to deliver results & customer satisfaction by fulfilling our commitments and exceeding expectation for all our stake holders by creating more value with utmost trust, transparency and long-term relationship.

 

ROOTEL is an innovative homes and hotels management company and was founded in 2016, a driving force to change in hotel & real estate operation & sales. We are an experienced hospitality management company which strives to challenge the status quo and established order. With our creative strategies and best practices, we turn around hotels and residential projects, and transform and reposition them to outperform their competitors, attract financing and become leaders in respective industry.

 

A new trend and rebounding hospitality market is joining with rising demand for luxury homes, spurring developers to construct new full- services hotels and ask premium prices for residential units associated with a high-end brand. One plus one makes three, when you add ROOTEL to a hotel / residences, the sum of the parts is more than the value of each individual component alone, they complement each other. It is need of an hour ROOTEL concept to be associated with Residential projects, “One Call” house-keeping services, serves all delicious foods, Spa & recreation etc. It’s a big draw for buyer / owner.

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The key is to find the right new business concept and model that will make these properties successful, the market will change with new opportunities

 

ROOTEL is a new business concept like hotel apartment and a mix of homes and hotels that is operated as luxury hotel & resort with all 24/7 services, state of art facilities & modern amenities for leisure, business & events located in scenic location, big infrastructure, massive Lobby, specialty food & beverage outlets, big banqueting & conferencing facilities, health club, SPA & Gym, swimming pool, open Lawn and many more!! The units are typically individually owned. Unit owners place their unit in the ROOTEL's rewards (rental) program where it is rented out like any other hotel & resort room to paying guests. ROOTEL are typically sold as second homes / vacation homes rather than as primary residences.

 

Developers of residential / hotel projects have to adapt and be flexible in order to sell the units to the consumer and the new models being utilized with “ROOTEL” are an indication that these projects will be successful.

 

The flexibility and willingness to try new business models will allow residential / hotel developers and operators to survive and prosper in difficult times. The key element for success is to combine the real estate with the hotels / resorts, branding with ROOTEL for lifelong health, wealth and wellness.

 

Residential and hotel are two very different and separate businesses, the differences require extra caution and expertise. In great times you can leverage them together, but the risk is not just financial but also operationally very significant, both managed professionally and effectively in ROOTEL.

 

Every resort and hospitality market has extensive data on hotel occupancy rates and ADRs that can be used for comparative analysis to determine the room rates and the real estate data is usually very good for residential properties including residences, villas, cottages and apartments.

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But ROOTEL are much harder to assess as it is a combination of real estate and hospitality. What is missing is the pricing and velocity of the sales of the hotel & individual units to respective investors / developers / promoters or buyers.
 

ROOHI Hospitality Group is well established and most trusted hospitality brand will embrace the real estate shared ownership market by entering the second home / vacation home market with ‘ROOTEL” developing and selling different types of shared ownership real estate or whole ownership residential projects, under their respective hospitality brand names.
 

We will help and manage to transform residential developer and resort developer and later evolved in operating the properties under ROOTEL.